Page 5 - Architectural Lighting
P. 5

CUSTOMER PERCEPTION


                                                                   WHAT
                                                                   WHA      T
                                                                   IS NOT
                                                                   IS NOT
                                                                 VISIBLE?
                                                                 VISIBLE?














                                                             Long Term Reliability






 WHA T IS                                  Quality                                        Service Force
 WHAT IS
 VISIBLE?
 VISIBLE?



                                                                   Spare Cost








                                          Longevity                                      Downtime Loss
 Lowest Pricing


                                                                Manpower Cost


 Faster Delivery  Warranty




                                    Maintenance Cost                                     Reputation Loss
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