Page 4 - Architectural Lighting
P. 4

CUSTOMER PERCEPTION


                                                                                                                                                                                                                   WHAT
                                                                                                                                                                                                                   WHA      T
                                                                                                                                                                                                                   IS NOT
                                                                                                                                                                                                                   IS NOT
                                                                                                                                                                                                                 VISIBLE?
                                                                                                                                                                                                                 VISIBLE?














                                                                                                                                                                                                             Long Term Reliability






                                                                   WHA      T IS                                                                                                           Quality                                        Service Force
                                                                   WHAT IS
                                                                   VISIBLE?
                                                                   VISIBLE?



                                                                                                                                                                                                                   Spare Cost








                                                                                                                                                                                          Longevity                                      Downtime Loss
                                                                 Lowest Pricing


                                                                                                                                                                                                                Manpower Cost


                                            Faster Delivery                             Warranty




                                                                                                                                                                                    Maintenance Cost                                     Reputation Loss
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