Page 4 - Area Lighting
P. 4

CUSTOMER




                                                      CUSTOMER                                            PERCEPTION


                                                      PERCEPTION                                                                                WHAT

                                                                                                                                                IS NOT
                                                                                                                                              VISIBLE?                                                   WHAT
                                                                                                                                                                                                         IS NOT
                                                                                                                                                                                                       VISIBLE?











                                                                                                                                          Long Term Reliability                                    Long-Term Reliability






                                                                                                                                                                                    Quality
                                                                                                                                                                        Service Force                                        Service Force

                                                              WHAT IS
                                                             VISIBLE?                                               WHAT IS                                                                              Spare Cost
                                                                                                                    VISIBLE?                     Spare Cost





                                                                                                                                                                                   Longevity                               Downtime Loss

                                                                                                                                                                       Downtime Loss
                                                                                                                                                                                                      Manpower Cost
                                                            Lowest Pricing
                                                                                                                                             Manpower Cost
                                                                                                                  Lowest Pricing
                                          Faster Delivery                       Warranty                                                                                      Maintenance Cost                             Reputation Loss




                                                                                            Faster DeliveryMaintenance Cost              Warranty                     Reputation Loss
   1   2   3   4   5   6   7   8   9