Page 5 - Area Lighting
P. 5

CUSTOMER




 CUSTOMER  PERCEPTION


 PERCEPTION  WHAT

        IS NOT
      VISIBLE?                                                   WHAT
                                                                 IS NOT
                                                               VISIBLE?











  Long Term Reliability                                    Long-Term Reliability






                                            Quality
                                Service Force                                       Service Force

 WHAT IS
 VISIBLE?  WHAT IS                                               Spare Cost
 VISIBLE?  Spare Cost





                                           Longevity                               Downtime Loss

                               Downtime Loss
                                                              Manpower Cost
 Lowest Pricing
     Manpower Cost
 Lowest Pricing
 Faster Delivery  Warranty            Maintenance Cost                             Reputation Loss




 Faster DeliveryMaintenance Cost Warranty  Reputation Loss
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